More than 100,000 Expected to Attend East Coast’s Largest Pop Culture Convention Celebrating Latest in Comics, Anime, Graphic Novels, Gaming, Toys and Television from around the Globe

Autograph and Panel Opportunities with Stars from Film and Television, Anime Illustrators, Premiere Authors and Cult Icons


New York City (October 10, 2011) – NYC & Company, the City’s official marketing, tourism and partnership organization, invites all New Yorkers and visitors alike to experience the biggest and most exciting popular culture convention on the East Coast – the New York Comic Con. The New York Comic Con features the top names in comics, anime, graphic novels, gaming, toys, television and film that interact with the consumers through panels and autograph sessions as well as debut the latest works in their genre. More than 100,000 people are expected to attend the New York Comic Con at the Javits Center from October 13 -16, and more than 3,600 room nights are booked delivering an estimated $50 million in economic impact to the City.

Over 700 exhibitors and 400 artists will participate in this year’s event, which will include an expanded autographing area as well as 3 full days of public access to the show.  The show floor will occupy the complete exhibit hall of Javits Center as the entire convention takes up 470,000 square feet of space.  Celebrity guests include Kevin Smith and Jason Mewes (Jay and Silent Bob), Mark Hamill, director John Landis, Jason Momoa (Game of Thrones/Conan), Rose McGowan, Seth Green, Stephen Lang (Terra Nova), and Chad Michael Murray, among others.

“New York City has such a worldwide cultural appeal and is tied so closely with the entertainment and arts, it is fitting we are again hosting an important show that appeals to both the consumers and industry in this genre,” said George Fertitta, CEO of NYC & Company. “Visitors who come from around the world for the New York Comic Con will find that New York City offers many exciting opportunities as well.”

After a hugely successful debut last year, the Cultyard Pavilion will return again this year with over 40 exhibitors featuring art, design, collectible toys, pop-tech, and fashion.  And, in what NYCC is informally calling the “Star Wars Zip Code” in the exhibition hall, attendees will find new Star Wars products from licensees and dealers, as well as a special Celebration VI area.   Exhibitors spanning all these areas of the pop culture universe will participate in the show including: Activision, AMC, Archaia, Capcom, Comedy Central, Dark Horse, DC, Hasbro, HBO, IGN, Marvel, Mattel, and Xbox to name just a very few. 

“This year’s show will be the biggest and best we have ever produced,” notes Lance Fensterman, Group Vice President for ReedPOP which organizes New York Comic Con. “Cranes Business has already dubbed New York Comic Con the second largest event in New York City and we are excited to build on that further and bring the full weight of the creative class to New York City with all of the cultural and economic impact along with it.

Tickets for NYCC are on sale via the website . Limited 4-Day tickets are available. The New York Comic Con is open to the public October 14 from 10:00am – 7:00pm; October 15 from 10:00am – 7:00pm; and October 16 10:00am – 5:00pm. The show is open to press, professionals and VIP and fans that purchase VIP tickets on October 13 from 4:00pm – 7:00pm.

All attendees five-years-old and up need a ticket to enter New York Comic Con between October 13 – 15, 2011. Children 12 and under are admitted for free on Kids Day -- Sunday, October 16, 2011. Children 12 or under must show proof of age to be admitted for free on Kids Day. Please note, New York Comic Con recommends all children under 18 attend with an adult, and all children under 13 must have an adult with them while at New York Comic Com.

For more about New York Comic Con including a complete list of speakers, panelists, notable attendees, autograph sessions, film and trailer debuts, more, please go to For further information about all ReedPOP shows and activity, please visit Lance Fensterman’s blog, .  Convention organizers note that more guests will be announced over the next few weeks and fans should go to and Fensterman’s blog for additional comics, entertainment and anime announcements.


About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For all there is to do and see in New York City, visit


About ReedPOP:
ReedPOP is a boutique group within Reed Exhibitions, which is exclusively devoted to organizing events, launching and acquiring new shows, and partnering with premium brands in the pop culture arena.  ReedPOP is dedicated to producing celebrations of popular culture throughout the world that transcend ordinary events by providing unique access and dynamic personal experiences for consumers and fans.  The ReedPOP portfolio includes: New York Comic Con (NYCC), Chicago Comic and Entertainment Expo (C2E2), Penny Arcade Expo (PAX) East & West, Star Wars Celebration V, New York Anime Festival (NYAF), and UFC Fan Expo.  The staff at ReedPOP is a fan based group of professionals producing shows for other fans, thus making them uniquely qualified to service those with whom they share a common passion.  ReedPOP is focused on bringing its expertise and knowledge to world communities in North America, South America, Asia and Europe.




                    Contact:     Chris Heywood/NYC & Company     212-484-1270