NYC & Company Launches Special Offers At Hotels For Jan. & Feb. Stays As Part Of Get More NYC Winter

NYC & COMPANY LAUNCHES SPECIAL OFFERS AT NEARLY 100 HOTELS FOR JANUARY AND FEBRUARY STAYS AS PART OF NEW GET MORE NYC WINTER CAMPAIGN

Up to 25% Off Room Rates or Value-Added Offers Provide Visitors with
Added Incentives for Winter Travel

New York City (November 4, 2010) � NYC & Company, the City�s official marketing, tourism and partnership organization, today launched special offers at close to 100 hotels throughout the City to highlight extraordinary value for visitors traveling in January and February. The deals�which include up to 25 percent off room rates or value-added offers�will give visitors more reason to book now for travel in early 2011. A complete list of all the hotel offers can be found at nycgo.com/getmorenyc/hotels.

"New York City's hotels are offering amazing value in January and February. With discounts on room rates or value-added amenities at close to 100 properties, visitors will have more reason than ever before to visit one of the world's most iconic travel destinations," said George Fertitta, CEO of NYC & Company.

Hotels in various city neighborhoods are participating in this special winter promotion, which runs from January 2 to February 28. Travelers to the Upper East Side, for instance, can stay one or more evenings at the famed H�tel Plaza Ath�n�e and enjoy a 20 percent discount off the best available rate, or stay two nights and get a complimentary third night free at The Carlyle, A Rosewood Hotel. In Midtown, the Renaissance New York Hotel 57 and the Renaissance New York Hotel Times Square are offering travelers special winter packages, including complimentary breakfast and two-for-one NYC Explorer passes providing access to leading NYC attractions. In SoHo, The James New York is offering 20 percent off the best available rate when staying two or more nights. The four W Hotels of New York (W New York, W New York � Downtown, W New York � Times Square, and W New York � Union Square) will offer visitors a winter getaway "W Play Experience" package, which includes two cocktails, complimentary daily parking and accommodations at the best available rate in a "Wonderful Room" (Sunday arrivals offer additional savings).

Hotels throughout all the five boroughs are participating in the promotion. NU Hotel in Brooklyn, for example, is offering 10 percent off one-night stays, 15 percent off two-night stays and 20 percent off three-night stays�giving visitors a reason to stay even longer. In Queens, the Comfort Inn Flushing is offering 20 percent off the best available rate when staying two or more nights, plus complimentary continental breakfast and free wireless Internet access.

The hotel promotion is just one part of NYC & Company's Get More NYC winter campaign, which includes special offers available to consumers in January and February. NYC & Company�s Get More NYC partners include American Express, American Airlines, AT&T, YP.com and Travelocity. Get More NYC is a year-long domestic and international campaign supported by $30 million in media value that fully integrates dining, shopping, arts, culture, museums, comedy, hotels, Broadway, transportation and attractions by providing exclusive offers and savings for visitors and locals. For more information on the winter deals and offers, please visit nycgo.com/getmorenyc.

NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, go to nycgo.com.

For more press inquiries, please contact Chris Heywood at 212.484.1270 or cheywood@nycgo.com.