NYC & COMPANY LAUNCHES THIRD NIGHT FREE PROMOTION WITH SIGNATURE COLLECTION LUXURY HOTELS THIS SUMMER
-Eight Hotels in the Signature Collection Offer a Third Night Free from July 1 to September 7,2009-
-Luxury Retailer Saks Fifth Avenue Partners with Hotels to Offer VIP Shopping Experience-
New York, New York (June 16, 2009)—NYC & Company, the official marketing, tourism and partnership organization for the City of New York, today announced that eight hotels in the Signature Collection, a group of 17 NYC luxury hotels, will participate in the Signature Collection Third Night™ promotion this summer. The program gives visitors a complimentary third night at participating hotels after booking and paying for two consecutive nights, between July 1 and September 7, 2009.
“The Signature Collection Third Night promotion will offer visitors exceptional value at some of our city’s finest luxury hotels this summer,” said George Fertitta, CEO of NYC & Company.
The hotels participating in this program are: the Carlyle, A Rosewood Hotel; Jumeirah Essex House; Loews Regency Hotel; the London NYC; the New York Palace Hotel; the Plaza Hotel; the Sherry-Netherland; and The Waldorf Towers. NYC & Company also today announced that luxury retailer Saks Fifth Avenue has reconfirmed its participation in the Third Night program this summer. Saks Fifth Avenue, whose iconic New York flagship store has long been the premier fashion destination for both visitors and residents of Manhattan, will offer a VIP shopping package to Third Night guests. The package includes an exclusive personal-shopping experience in the Fifth Avenue Club, special savings, and complimentary coffee and dessert at Saks Fifth Avenue’s Cafe SFA, which overlooks Rockefeller Center and the Channel Gardens. “Saks Fifth Avenue is pleased to participate again this summer in the Signature Collection Third Night promotion,” said Kimberly Grabel, senior vice president, marketing Saks Fifth Avenue. “We believe our VIP shopping experience is the perfect complement to a Signature Collection three-night stay and look forward to welcoming these visitors to our flagship store.”
The Signature Collection comprises 17 luxury hotel properties in New York City: the Carlyle, A Rosewood Hotel; Jumeirah Essex House; Loews Regency Hotel; the London NYC; Mandarin Oriental, New York; the New York Palace Hotel; the Peninsula New York; the Pierre New York; the Plaza Hotel; Hotel Plaza Athénée New York; the Ritz-Carlton New York, Battery Park; the Ritz-Carlton New York, Central Park; the Sherry-Netherland; the St. Regis, New York; Trump International Hotel & Tower; the Waldorf=Astoria; and the Trump SoHo New York (opening fall 2009). The program was initiated in 2001 through the efforts of NYC & Company.
The Third Night promotion is open to visitors and residents of New York City. Detailed booking information is available beginning today on NYC & Company's official tourism website at nycgo.com/thirdnight.
For more information contact Kimberly Spell/ Chris Heywood at 212.484.1270, or visit