NYC & COMPANY LAUNCHES “THIRD NIGHT FREE” PROMOTION WITH 16 SIGNATURE COLLECTION HOTELS THIS SUMMER

—Plus Luxury Retailer Saks Fifth Avenue Partners with Upscale Hotels to Offer VIP Shopping Experience—

New York City (June 21, 2010) — NYC & Company, the official marketing, tourism and partnership organization for the City of New York, today announced that 16 hotels in The Signature Collection, a group of New York City luxury hotels, will participate in the Third Night promotion this summer. The program gives visitors a complimentary third night at participating hotels after they book and pay for two consecutive nights between July 1 and September 5, 2010. Detailed booking information is available beginning today on NYC & Company's official tourism website at nycgo.com/thirdnight

"This summer, we want to encourage visitors and residents alike to take advantage of incredible savings at some of our City’s most luxurious hotels—16 properties will be part of this summer’s Signature Collection Third Night promotion," said Kelly Ann Curtin, NYC & Company’s senior vice president of Membership and Destination Services.

The 16 hotels participating in The Signature Collection Third Night program are: The Carlyle, A Rosewood Hotel; Hotel Plaza Athénée New York; Loews Regency Hotel; The London NYC; Mandarin Oriental, New York; The Peninsula New York; The Pierre New York; The Plaza Hotel; The Ritz-Carlton New York, Battery Park; The Ritz-Carlton New York, Central Park; The Sherry-Netherland; The St. Regis New York; The Surrey; Trump International Hotel & Tower; Trump SoHo New York; and The Waldorf Towers.

NYC & Company also today announced that luxury retailer Saks Fifth Avenue has confirmed its participation in the Third Night program. Saks Fifth Avenue, whose iconic New York flagship store has long been the premier fashion destination for both visitors and residents of New York City, will offer an exclusive personal-shopping experience in the Fifth Avenue Club, and complimentary coffee and dessert at Saks Fifth Avenue’s Cafe SFA.

"Saks Fifth Avenue is pleased to participate again this summer in The Signature Collection Third Night promotion," said Kimberly Grabel, senior vice president of marketing at Saks Fifth Avenue. "We believe our VIP shopping experience is the perfect complement to a Signature Collection three-night stay and look forward to welcoming these visitors to our flagship store."

The Signature Collection program was initiated in 2001 through the efforts of NYC & Company. The Third Night promotion is open to visitors and residents of New York City.

NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.

For more press inquiries please contact Chris Heywood at 212.484.1270 or cheywood@nycgo.com.