—Visitors To Receive Half Off Full Admission Price in Celebration—

New York City (September 28, 2011)—NYC & Company, New York City's marketing, tourism and partnership organization, today named the Museum of the City of New York as its Culture Spot for October, the City’s monthly cultural program that encourages local and visitor exploration by spotlighting a different arts organization each month. Located on Museum Mile along Fifth Avenue in Manhattan, between 103rd and 104th Streets, the museum connects New York City’s history and culture through exhibitions on fashion, architecture, photography and more. Approaching its 90th year as a City landmark, the museum has played biographer to the evolution of the five boroughs and been recognized for its outstanding contributions. In honor of being designated NYC & Company Culture Spot for October, the Museum of the City of New York will offer visitors half off the full adult admission price from October 1 to 31. The Culture Spot program, produced by the NYC & Company Foundation, promotes cultural tourism in all five boroughs by inviting visitors to discover cultural opportunities.

“NYC possesses a vibrant cultural narrative that the Museum of the City of New York has productively preserved and shared for decades,” said Annie Bergen, Vice President of Arts and Cultural Programs at NYC & Company. “The museum’s special visitor offer for October is an invite to learn about New York City through the eyes of its historic figures—from how they lived, to how they contributed to society and the arts.”

“We invite everyone to visit the Museum of the City of New York,” said Susan Henshaw Jones, President and Ronay Menschel Director of the Museum of the City of New York. “Among the City’s museums, there is only one with the words New, York and City in its name, and this is precisely what makes this museum unique—we explore the past of this fascinating and particular place for lessons about our future, and we celebrate New York’s heritage of diversity, opportunity and perpetual transformation.”

Throughout October, several Museum of the City of New York exhibits, events and activities will take place. Highlights include:

The Twin Towers and the City
Open now

Photographs by Camilo Jose Vergara—View photos dating back to the early ’70s captured by MacArthur award-winning photographer Camilo Jose Vergara. The exhibit highlights changes in the City’s skyline throughout the decades, culminating in 2011.

Paintings by Romain de Plas—In conjunction with Vergara’s display is artist Romain de Plas’ (1971–2002) eight never-before-exhibited expressionist oil paintings that pay homage to the buildings and lives lost after 2001.

Kevin Roche: Architecture as Environment
Open now
View original drawings, models, photographs, video presentations and memorabilia documenting the career of the Pritzker Prize–winning architect, which includes designing the Ford Foundation Building on East 42nd Street and the master plan for The Metropolitan Museum of Art.

Design a New York City Skyscraper
October 15, 1pm; free with museum admission
Learn the basics of skyscraper architecture by exploring the exhibition Kevin Roche: Architecture as Environment (September 22–January 22). In this Family Workshop, families are welcome to examine a number of Roche’s drawings, plans and models, and consider each building’s function, the needs of the people who use it and its location. Then participants will design and build their own three-dimensional models of a New York skyscraper inspired by Roche’s ideas on architecture.

Cecil Beaton: The New York Years
Opens October 25
Experience the definitive exhibition on the legendary British photographer’s life and career in New York City. Items on display will include 150 vintage photographs, drawings, costumes, books and magazines from the artist’s career as a fashion photographer, stage designer and leading portraitist of his era, capturing the likes of Fred Astaire, Greta Garbo, Marilyn Monroe, Andy Warhol and Mick Jagger.

To take advantage of the Museum of the City of New York’s month-long offer, visit the museum’s admissions desk with a Culture Spot coupon. Coupons are available October 1–31 at the Official NYC Information Center–Midtown; Official NYC Information Center–Times Square Alliance; Official NYC Information Center–Harlem; Official NYC Information Kiosk–City Hall; and Official NYC Information Kiosk–Chinatown. A printable coupon and additional details about the special offer will be available at beginning October 1, 2011.

Each week in October Annie Bergen will host a podcast about the month’s Culture Spot with a special guest from the institution. Trivia questions about the interview will then be asked over Twitter by @nycgo for a chance to win various prizes, including admission tickets to the cultural pick. To listen to the podcast and learn more about the Culture Spot program, visit

For the latest announcements on NYC & Company programs, follow Visit to find out everything there is to see and do in New York City.

About the Museum of the City of New York:
The Museum of the City of New York celebrates and interprets the City, educating the public about its distinctive character, especially its heritage of diversity, opportunity and perpetual transformation. Founded in 1923 as a private, nonprofit corporation, the museum connects the past, present and future of New York City. It serves the people of New York and visitors from around the world through exhibitions, school and public programs, publications, and collections. The museum has anchored its East Harlem neighborhood and welcomed visitors to its landmark home on Fifth Avenue’s Museum Mile since 1932.

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.

About the NYC & Company Foundation:
The NYC & Company Foundation is a 501(c)(3) charitable and educational organization whose mission is to support tourism to New York City by promoting the arts and cultural organizations that make visiting New York City a special and exciting experience. Since its inception in 1999, the Foundation has focused on educating domestic and international audiences about the vibrant and diverse cultural community throughout New York City.


Contact:     Marjan Inbar/NYC & Company     212 484 1270