—Monthly Cultural Program Offers Discounted Admission to Arts Organizations Throughout the Five Boroughs—

New York City (July 21, 2011)—NYC & Company, New York City's marketing, tourism and partnership organization, today named the Wildlife Conservation Society's New York Aquarium as Culture Spot for August. Located on the boardwalk in Coney Island, Brooklyn, the iconic attraction stands as the oldest continually operating aquarium in the United States. Covering 14 acres and housing more than 350 species of aquatic wildlife, the New York Aquarium hosts a number of year-round exhibits that invite visitors to interact with the animals, birds, reptiles and fish while learning about the importance of preserving their environments. To celebrate being designated Culture Spot for August, the New York Aquarium will offer visitors 20% off of admission August 1–31. The Culture Spot program, produced by the NYC & Company Foundation, promotes cultural tourism in all five boroughs by spotlighting a different arts organization each month and encouraging visitors to discover cultural opportunities.

“Summer is the perfect time for locals and visitors to experience New York City’s aquatic surroundings and attractions, which is why for August’s Culture Spot we chose the New York Aquarium—one of our most iconic draws,” said Annie Bergen, Vice President of Arts and Cultural Programs at NYC & Company. “We encourage everyone to take advantage of this limited-time offer that invites borough exploration.”

“The Wildlife Conservation Society’s New York Aquarium provides an entertaining and educational experience for the whole family,” said Jon Forrest Dohlin, WCS Vice President and Director of the New York Aquarium. “Friendly walruses, amazing sand-tiger sharks, playful sea otters and spectacular sea lions are among the hundreds of species of the more than 8,000 animals that welcome visitors every day of the year. Something new and exciting is always happening at the New York Aquarium, and we invite all to plan a trip and discover our ocean wonders.”

The 20% discount is valid from August 1–31. To receive the discount, visitors must use a special promotion code when purchasing tickets online. The discount is not valid toward group packages, is limited to one coupon per person and may not be combined with any other offers. Coupons will be available August 1–31 at the Official NYC Information Center–Midtown; Official NYC Information Center–Times Square Alliance; Official NYC Information Kiosk–City Hall; and Official NYC Information Kiosk–Chinatown. A coupon and additional details about the special offer will be available at beginning August 1, 2011.

During August, the New York Aquarium presents:

Meet a few of the ocean’s top predators, including reef sharks, nurse sharks, sand tiger sharks, along with stingrays and sea turtles in a floor-to-ceiling tank.

Alien Stingers
Get up close and personal with moon jellies, red-striped sea nettles and flower hat jellies, and learn facts by playing jelly games.

Sea Lion Celebration at the Aquatheater
Watch the Aquarium’s gymnast-like sea lions perform tricks with their trainers in an interactive musical demonstration.

For more information about the New York Aquarium and its creatures, visit

For more information about the Culture Spot program, visit

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About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.

About the NYC & Company Foundation:
The NYC & Company Foundation is a 501(c)(3) charitable and educational organization whose mission is to support tourism to New York City by promoting the arts and cultural organizations that make visiting New York City a special and exciting experience. Since its inception in 1999, the Foundation has focused on educating domestic and international audiences about the vibrant and diverse cultural community throughout New York City.

About the Wildlife Conservation Society's New York Aquarium:
Opens every day of the year at 10 am; closing times vary seasonally. Admission: $14.95 for adults, $10.95 for children ages 3–12; $11.95 for senior citizens (ages 65 and older); children under 3 are free. Fridays after 3 pm, admission is by suggested donation. Location: Surf Avenue at West 8th Street in Coney Island, Brooklyn. Directions: Subway: F, Q to West 8th St./NY Aquarium; D, F, N, Q to Coney Island/Stillwell Ave. Bus: B36, B68. For more information, call 718-265-FISH or visit


Contact: Tiffany Townsend/NYC & Company 212 484 1270