TOKYO, JAPAN (April 12, 2010)— NYC & Company, New York City’s official marketing, tourism and partnership organization, today announced its office in Japan will now operate under the management of Tokyo-based AVIAREPS Marketing Garden, Ltd. With the primary goal of revitalizing this market after the effects of a global recession, AVIAREPS Marketing Garden, Ltd. has been selected to represent NYC & Company within the travel trade industry and oversee public relations efforts throughout the country.

“Japan is a very important international market for New York City” said NYC & Company CEO George Fertitta. “An estimated 242,000 Japanese travelers visited New York City in 2009 and they are the fourth largest group in terms of visitor spending with an average of $2,096 per visit. “AVIAREPS represents NYC & Company in several markets, and we look forward to now working with them in Japan to increase travel to New York City.

New York City is the number one travel destination for international visitors, welcoming more than 8.6 million visitors in 2009 and earning 34% market share of all international inbound travel to the US. Last year, more than 45 million people visited New York City, spending approximately $28 billion. Despite the effects of the global recession, the City remains on track to achieving its ambitious goal of attracting 50 million annual visitors by 2012.

NYC & Company opened its representative office in Japan in 2007. AVIAREPS will continue to uphold the core objectives for the office established at its inception by generating new, extensive travel promotions with travel trade and other partners throughout the country, under the direction of Makiko Matsuda Healy, Associate Vice President, Tourism Development from NYC & Company headquarters. In addition to trade seminars, familiarization trips, and in-market promotions, the office will create ongoing media opportunities in an effort to increase travel to New York City. The NYC & Company’s Japan Office can be reached at:

AVIAREPS Marketing Garden, Ltd International Place, 26-3 Sanei-cho Shinjuku-ku, Tokyo 160-0008 Tel. +81-3-3225-5560 / Fax. +81-3-5367-2656 Email: Japanese website:

Account Representatives: Account Director: Mrs. Chisato Morita Account Manager, Public Relations: Ms. Mieko Shinohara Marketing Manager: Mr. Naoya Asao

About NYC & Company NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.

About AVIAREPS Marketing Garden Ltd. Marketing Garden is the leading public relations and marketing consultancy in Asia and the Middle East specializing in tourism marketing, with headquarters in Japan (Tokyo) and offices in China (Shanghai & Beijing), Korea (Seoul), Taiwan (Taipei), United Arab Emirates (Dubai), Australia (Sydney) and India (Mumbai). From its headquarters in Tokyo, the company manages public relations and marketing for over 20 tourism-related organizations and associations. In April of 2007, the company joined AVIAREPS (head office: Munich, Germany / CEO: Mr. Michael Gaebler), the world’s largest airline GSA and tourism marketing company, and became AVIAREPS Marketing Garden. Homepage (Japanese only): English (at AVIAREPS AG):

Press Inquiries: Ms. Mieko Shinohara, AVIAREPS Marketing Garden, Ltd., +81-3-3225- 5560,