32 Co-Exhibitors to Showcase Destination to International Travel Trade and Media During Four-Day Event Nov. 9-12

New York City (November 2, 2009) – NYC & Company, the City’s marketing, tourism and partnership organization, today announced that it will travel to London next week with a tourism delegation to attend World Travel Market Nov. 9-12. The purpose of the business trip will be to promote New York City to its number one international market, the UK, and to highlight NYC & Company member companies while expanding NYC’s reach to the international travel trade and media. Thirty-two co-exhibitors will accompany NYC & Company’s tourism and communications staff on the four-day event.

“World Travel Market is one of the year’s most important trade shows—and, because of the UK’s importance as a key driver of international tourism to the City, we believe this collective effort on behalf of our $30 billion tourism industry will generate increased visibility for New York City’s five boroughs,” said Fred Dixon, senior vice president of tourism & convention development for NYC & Company.

Recognized as the global event of the travel industry, World Travel Market (WTM) is a four-day business to business event presenting a diverse range of destinations and industry sectors to UK and international travel professionals. The global travel trade meets, networks, and conducts business under one roof – at the ExCeL London. The New York City booth will be located in The Americas section at Stand #NA2200.

NYC & Company partners attending World Travel Market include : Academy Bus; Affinia Hotels; Amadeo Travel Solutions; American Museum of Natural History; Apple Core Hotels; B&H Photo; Broadway Collection; Brooklyn Tourism; Canal New York; Circle Line Sightseeing Cruises; CityPass, Inc.; CitySights NY/Go Airport Shuttle; Empire State Building Observatory; Highgate Hotels; Hotel Beacon NYC; Hotel Metro; Intrepid Sea, Air & Space Museum; Lincoln Center for the Performing Arts; Long Island Convention & Visitors Bureau; Macy’s; Metropolitan Museum of Art; Metropolitan Transportation Authority (MTA); New York State Division of Tourism; The New York Pass; Ripley’s Believe It or Not! Times Square, The Roosevelt Hotel NYC; SuperShuttle International, Theatre Direct International; Top of the Rock Observation Deck; Visit Buffalo Niagara; Wellington Hotel; Wine, Water & Wonders of Upstate New York and YMCA Guest Rooms.

The United Kingdom is New York City’s number one source of international visitors—in 2008, the City welcomed 1,328,000 British travelers who collectively spent approximately $1.9 billion. 53% more visitors came to the U.S. in 2008 compared to 2002. 84% of UK visitors stay in hotels and the average length of stay is 5.2 nights.

Close to 50,000 travel industry professionals attended World Travel Market in 2008. World Travel Market is a trade event and is not open to the general public.

About NYC & Company: NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.