NYC Restaurant Week Summer 2009 Kicks Off With Coca-Cola Great Tastes Of Summer Event

NYC RESTAURANT WEEK� SUMMER 2009 KICKS OFF WITH COCA-COLA� GREAT TASTES OF SUMMER EVENT AT TIME WARNER CENTER

�NYC & Company Partners with Coca-Cola, American Express and JetBlue to Produce the City�s Largest NYC Restaurant Week with Extended Dates and Even Greater Value to Diners�

New York, NY (July 9, 2009) � NYC & Company today kicked off NYC Restaurant Week Summer 2009 with the Coca-Cola� Great Tastes of Summer event at the Shops at Columbus Circle. The free event offered gourmet tastings from five of the City�s top NYC Restaurant Week restaurants � Tribeca Grill, Porter House New York, Spice Market, Bice Ristorante and DB Bistro Moderne. The event, hosted by Fresh 102.7�s radio deejay Danni and NYCTV�s Kelly Choi, featured complimentary products from The Coca-Cola Company, special appearances from celebrity chefs and musical performances by cast members from the Tony Award-winning Broadway production Hair.

�We are excited to kick off NYC Restaurant Week Summer 2009 with an engaging consumer event that allows diners to sample some of the City�s best restaurants, meet some of the industry�s leading chefs and watch some of Broadways� most popular performers,� said NYC & Company EVP of Marketing Jane Reiss. �New Yorkers and visitors alike look forward to NYC Restaurant Week each summer for a combination of great dining and great deals, and this July is no exception.�

Now in its 18th year, NYC Restaurant Week has grown to three weeks from two taking place from July 12�31, excluding Saturdays (restaurants have the option to offer the program on Sundays). Prices for the program will remain the same with $24.07 three-course prix-fixe lunches and $35 three-course prix-fixe dinners (excluding beverage, tax and gratuity). New Yorkers and visitors can take advantage of Restaurant Week at more than 250 of the City�s top restaurants. Returning favorites include Le Cirque, Mesa Grill, Nobu, Craftbar, Tribeca Grill, Primehouse New York and Blue Smoke. Notable newcomers include 10 Downing, Elettaria, Bar Artisinal, The Red Cat and DBGB Kitchen and Bar. Reservations can be made by visiting
www.nycgo.com/restaurantweek.

"NYC Restaurant Week is the largest culinary celebration in North America that offers exceptional global cuisine � and it takes place right here in our backyards. This summer�s program showcases more than 250 of the finest restaurants in New York City to encourage residents and visitors to experience world-class dining at an unbeatable price," said Tracy Nieporent, NYC & Company Restaurant Committee Chairman.

NYC Restaurant Week Summer 2009 is produced by NYC & Company and supported by Founding Sponsor American Express, Participating Sponsors The Coca-Cola Company and JetBlue Airways, and Partner I Love NY.

�We are delighted to help kick off NYC Restaurant Week Summer 2009 festivities,� said Kathleen Ciaramello, Vice President East Region, Coca-Cola FoodService. �We hope that by providing a taste of some of the amazing food offered during NYC Restaurant Week, diners will flock to the City�s best restaurants for more.�

An added feature to this season�s program is the exclusive benefit for American Express� Cardmembers. Cardmembers who dine out three or more times at participating restaurants during NYC Restaurant Week and use their registered American Express� Cards can receive a $15 statement credit.

�American Express is proud to again partner with NYC & Company and support the New York City restaurant community by urging customers to take advantage of NYC Restaurant Week offers,� said Lisa Skiptunis, Vice President Client Management, New York, American Express Merchant Services. �By offering additional benefits we aim to enhance the value of the avid diners� experience during NYC Restaurant Week Summer 2009.�

For the first time this year, in partnership with NYC & Company, JetBlue Airways is offering a special NYC Restaurant Week promotion, �JetBlue More to Love NYC Sweepstakes.� Visitors can enter to win a weekend getaway to New York City that includes travel accommodations, lodging in one of NYC�s iconic hotels, complimentary meals at restaurants participating in NYC Restaurant Week and a $500 American Express gift card. To enter or for complete rules and regulations, visit nycgo.com/restaurantweek.

For more information on NYC Restaurant Week Summer 2009, a complete list of participating restaurants and a selection of this year�s prix-fixe menus, call 311 or visit www.nycgo.com.