—Two-Week Program Returns with Same Great Prices—

New York City (November 13, 2009)—NYC & Company, New York City’s marketing, tourism and partnership organization, today announced dates for NYC Restaurant Week Winter 2010. The semiannual event will run from January 25–February 7, 2010, with the same prices charged since 2006. Costs will remain $24.07 for three-course prix-fixe lunches and $35 for three-course prix-fixe dinners (excluding beverages, tax and gratuity). NYC Restaurant Week Winter 2010 will run for two weeks this season, excluding Saturdays; restaurants have the option to offer the program on Sundays.

“We are excited to host for the 19th year New York City’s most acclaimed and well-known dining event,” said NYC & Company CEO George Fertitta. “New Yorkers and visitors alike look forward to our seasonal culinary celebration. We encourage everyone to take advantage of the great food at a great value and continue to support our local businesses.”

The first NYC Restaurant Week dates back to 1992, when it was developed as a one-time culinary program. Since then, the citywide event has grown to feature more than 250 participating restaurants, and currently stands as the largest, oldest and most established restaurant week in the world.

NYC Restaurant Week Winter 2010 is produced by NYC & Company and supported by founding sponsor American Express® and participating sponsor JetBlue Airways.

Visit and in the following weeks for more information on participating restaurants, sample menus, NYC Restaurant Week alerts and more.

About NYC & Company: NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.