PR: NYC Sunday Stays

Contacts: Chris Heywood, NYC & Company, 212-484-5458, cheywood@nycvisit.comTiffany Townsend, NYC & Company, 212-484-5404, ttownsend@nycvisit.com

NYC & COMPANY LAUNCHES NYC SUNDAY STAYS: A CITYWIDE HOTEL PROMOTION DESIGNED TO EXTEND THE WEEKEND

�City Businesses Prepare to Welcome Visitors and Couples with Special Offers and Promotions�

New York, NY (September 17, 2007)�NYC & Company, New York City's official marketing and tourism organization, has launched NYC Sunday Stays, a hotel promotion offering discounts and specials for guests who spend a Sunday night at one of the than 24 hotels currently participating in the program."This is a cost-effective initiative that will allow people to enjoy the City at a discount," said George Fertitta, CEO of NYC & Company. "Whether a visitor is here for business or pleasure, NYC Sunday Stays encourages travelers to extend their trip through Sunday night or come a day early to spend Sunday night in the City at a considerable value."NYC Sunday Stays, effective Sunday, September 16, features a growing list of more than 24 New York City hotels. The promotion is an effort by New York City to improve Sunday hotel occupancy rates, which traditionally drop an average of 20 points from Saturday night. The promotion also encourages business travelers to begin their stays a day early to enjoy all the City has to offer.As part of the promotion, NYC & Company has partnered with participating hotels to reduce Sunday room rates by 20% to 30%. In addition, guests will receive other hotel-specific amenities, such as discounted room service and restaurant dining, complimentary breakfast, free parking, room upgrades and more."This program is primarily targets domestic visitors, including those from the tri-state New York area, as well New York City residents looking for a good value in their own backyard," added Fertitta.Participating hotels include The Algonquin Hotel, Dream New York, Flatotel New York City, Grand Hyatt New York, Hilton Garden Inn New York/Staten Island, Le Parker Meridien New York, Loews Regency Hotel, The Mansfield, Millennium Broadway Hotel New York, Paramount Hotel New York, Sheraton New York Hotel & Towers, Shoreham Hotel, The Carlton on Madison Avenue, The London NYC, H�tel Plaza Ath�n�e, The Roosevelt Hotel, The Sherry-Netherland, The Time Hotel, The Westin New York at Times Square and the five W New York hotels.For more information on NYC Sunday Stays, go to nycvisit.com.

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About NYC & Company:

NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.