PR: NYC Welcomes SISO 2007

Contacts: Chris Heywood, NYC & Company, 212/484-5458, cheywood@nycvisit.comKimberly Spell, NYC & Company, 212/484-1270, kspell@nycvisit.com

NEW YORK CITY WELCOMES 2007 SOCIETY OF INDEPENDENT SHOW ORGANIZERS EXECUTIVE CONFERENCE

�Three-Day Conference Highlights Javits Center as National Leader for High-Profile Trade and Consumer Shows�

New York, NY (August 1, 2007)�The Society of Independent Show Organizers (SISO) arrives in New York City today for their 2007 Executive Conference, bringing together the nation's leading trade and consumer show organizers. The three-day conference also represents a key opportunity for New York City, attuning Society members to the City's merit as a convention site so that they consider it when planning future events."NYC & Company is excited to be a sponsor of the SISO 2007 Executive Conference and to showcase the venue, hotel, restaurant and entertainment options that make New York City a premiere destination for trade and consumer shows," said Tim McGuinness, executive director, NYC & Company.In addition to the NYC & Company sponsorship, Jonathan M. Tisch, Chairman of NYC & Company, will be the SISO 2007 Executive Conference Keynote Speaker. Additional event sponsors are Golden Touch Transportation, Gray Line New York Sightseeing, Jacob K. Javits Convention Center, Marriott Hotels and Resorts, Metro MultiMedia, Metropolitan Exposition Services, Inc., Pier 94, Sheraton, Top of the Rock and Travel Planners, Inc."Travel and tourism is a 24 billion dollar industry in New York City and we rely on trade and consumer shows to generate visitorship and fuel our economy," said Tisch, chairman of the board of directors of NYC & Company and chairman & CEO of Loews Hotels. "This year's SISO conference offers the exciting opportunity to showcase New York City to leading show organizers as an ideal location to book their events.""We are delighted that New York City is hosting this year's SISO Executive Conference," said Mary Beth Rebedeau, executive director, the Society of Independent Show Organizers (SISO). "Not only will our members have the opportunity to network and learn from over 250 successful and prominent colleagues, but they will also have the chance to experience New York City first hand and take advantage of all that it offers as a potential show location�whether it be a trade show, a consumer show or a conference."For more information on the SISO 2007 Executive Conference, visit siso.org. For information on booking shows and meetings in New York City, log onto nycvisit.com.

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About NYC & Company:

NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.