PR: Signature CollectionContacts: Kimberly Spell, NYC & Company, 212-484-1247, email@example.com
Chris Heywood, NYC & Company, 212-484-5458, firstname.lastname@example.org
SIGNATURE COLLECTION ANNOUNCES RETURN OF THIRD-NIGHT PROMOTION IN NEW YORK CITY
City's Luxury Hotels Collaborate to Invite Visitors to Stay an Extra Night
Los Angeles, California (March 27, 2007) – The Signature Collection, which comprises 16 luxury hotels of New York City, today announced the return of the Third Night promotion for summer 2007. The program, offered in partnership with American Express, gives visitors a complimentary reservation for a third night after paying the prevailing rate for the first two, from July 4 through September 3. The promotion was facilitated through NYC & Company, the City's tourism, marketing and events organization, which has worked closely with the hotels to encourage visitors to stay an extra night and experience all the city has to offer. The announcement was made today during a travel agent reception at the Hotel Bel-Air in Los Angeles.
"The Signature Collection's Third Night promotion has yielded considerable success for the participating hotels, and we are delighted to bring the offer back again this summer," said David Taylor, chairman of the Signature Collection, and the director of sales and marketing for The St. Regis New York.
The Signature Collection is a collection of 16 luxury hotels in New York City, including: The Carlyle, A Rosewood Hotel; Four Seasons Hotel New York; Jumeirah Essex House; Loews Regency Hotel; The London NYC; Mandarin Oriental, New York; New York Palace; The Peninsula New York; The Pierre New York; Hotel Plaza Athenee New York; The Ritz-Carlton New York, Central Park; The Ritz-Carlton New York, Battery Park; The Sherry-Netherland Hotel; The St. Regis Hotel, New York; Trump International Hotel & Tower; and The Waldorf=Astoria. The program was initiated in 2001 through the efforts of NYC & Company.
"Our partnership with the Signature Collection provides a wonderful opportunity for our Cardmembers to experience another night at some of the city's most luxurious hotels and to take advantage of all that New York has to offer," said Dionne Rogers, vice president, client management New York City, American Express.
"NYC & Company is delighted to have the opportunity to showcase the Signature Collection, New York City's luxury hotels, especially during the Third Night promotion," said Susan Wall, vice president of convention development for NYC & Company.
A list of participating Signature Collection hotels partaking in the promotion will be announced soon through NYC & Company's Web site, nycvisit.com.
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About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.