— NYC & Company’s Style & Scene Hotels Offer Free Admission to The Armory Show, a Complimentary Bloomingdale's VIP Shopping Envelope and More —

New York City (February 17, 2010)—NYC & Company, New York City’s official tourism, marketing and partnership organization today launched its Style & Scene collection of hotels in partnership with Armory Arts Week, which runs from March 2 to 7. Style & Scene hotels offer visitors added value during their stay in New York City: Guests who book a room through the Style & Scene promotion will receive complimentary admission to The Armory Show (March 4–7), a Bloomingdale's VIP shopping envelope and other benefits from participating hotels.

"Every March we encourage visitors and New Yorkers alike to enjoy Armory Arts Week at a time when artists, galleries, collectors, critics and curators from all over the world make New York City their destination,” says George Fertitta, CEO of NYC & Company. "The Style & Scene hotel promotion highlights a distinctive collection of the City's hotels while spotlighting the City's thriving, world-class arts scene."

Participating hotels include 6 Columbus – A Thompson Hotel, Ace Hotel, Chambers Hotel, Dream New York, Gild Hall – A Thompson Hotel, Le Parker Meridien, Night Hotel, the Soho Grand Hotel, Stay Hotel, The Time Hotel, the Tribeca Grand Hotel, W New York, W New York – The Court, W New York – The Tuscany, W New York – Times Square and W New York – Union Square.

In addition to a complimentary ticket to The Armory Show and a VIP shopping envelope from Bloomingdale's (which includes a signature gift, a 15% all-day savings pass and more) presented upon check-in, hotel guests will also receive a custom Armory Arts Week map and event guide.

Other benefits include a 5% discount on the room rate with a one-night stay, a 10% discount on a two-night stay and a 15% discount on a three-night stay at the Dream New York, Night Hotel, Stay Hotel or The Time Hotel. Gild Hall – A Thompson Hotel is offering two complimentary drinks at the Libertine, and Le Parker Meridien New York is offering a special weekend rate of $245 and weekday rate of $375.

The Style & Scene promotion covers entry only to The Armory Show at Pier 92 and 94, March 4–7; it does not include admission to the roster of Armory Arts Week events taking place March 2–7.

Armory Arts Week is a premier art happening attracting some of the world’s most enthusiastic international and domestic collectors. New York City is home to more art collectors, galleries, first-class museums, critics and artists than any other city in the world. This weeklong celebration centers around The Armory Show, the world’s leading art fair devoted to the best art of the 20th and 21st centuries. Highlights of Armory Arts Week, which runs March 2–7, include Uptown & Museum Mile Day (March 2), SoHo Night (March 4), Long Island City Night (March 5), Chelsea Day and Brooklyn Night (March 6) and Lower East Side Day (March 7).

To book the Style & Scene promotion visit For more information about what to see and do in New York City, visit

About NYC & Company: NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information about what to see and do in New York City, visit While in NYC, stop by the Official NYC Information Center at 810 Seventh Avenue (between West 52nd and West 53rd Streets), in Midtown Manhattan, to pick up visitor guides, maps and other travel information.


For more press inquiries please contact Marjan Inbar at 212.484.1270 or