PR: Summer Breaks 2007

Contact: Chris Heywood, NYC & Company, 212-484-5458, cheywood@nycvisit.com

Highly Anticipated Summer Breaks Promotion Returns
to New York City

Visitors and New Yorkers Can Take Advantage of Almost 200 Offers
and Discounts Throughout the Five Boroughs

New York, New York (June 14, 2007) – NYC & Company today announced the return of Summer Breaks, the annual savings promotion that offers almost 200 discounts and special offers throughout New York City, when using the American Express© Card July 1 through September 3. The program, produced by NYC & Company and presented by American Express, American Airlines, The Metropolitan Transportation Authority (MTA) and I Love NY, affords visitors and New Yorkers alike the opportunity to explore all the city has to offer in dining, shopping, hotels, nightlife, arts and culture, tours and more.

"NYC & Company is pleased to support the businesses and institutions throughout the five boroughs that are generously offering discounts as part of Summer Breaks," said George Fertitta, NYC & Company CEO. "New York City guarantees something for everyone this summer. Dine outdoors, head to a museum and stay overnight at one of the city's finest hotels, all while receiving outstanding savings."

"We're delighted to again partner with NYC & Company on this wonderful promotion," said Dionne Rogers, Vice President, American Express Establishment Services. "Summer Breaks reflects the enormous range of things to do and see in New York City. Whether it is families from out of town coming in to sightsee, international visitors here for arts, culture and nightlife or New Yorkers looking to discover a new favorite restaurant, this program promises to please."

By presenting the Summer Breaks Card (downloadable at nycvisit.com and available by calling 800/NYC-Guide) and paying with an American Express Card, visitors and New Yorkers can enjoy special savings and create flexible and exciting itineraries:

  • Satisfy your hunger and save on the check. Beacon Restaurant and Bar, City Crab & Seafood Company, Le Colonial, Sardi's Restaurant and S.O.B.'s, along with other excellent eateries, are offering discounts.

  • See the city from different perspectives: Save on tickets to the Top of the Rock Observation Deck and NY Waterway Tours.

  • Check out cultural organizations throughout the city and enjoy discounted admission to the Brooklyn Museum, The Jewish Museum, the Museum of the City of New York, the New York Transit Museum, Symphony Space and more.

  • Stay the night in style. Some of the best hotels in the city, including Le Parker Meridien New York, Loews Regency Hotel, New York Marriott at the Brooklyn Bridge, Waldorf=Astoria and the W Hotels, offer special rates.

For a complete listing of Summer Breaks offers and to download a Summer Breaks savings card, go to nycvisit.com. To receive your free copy of the Summer Breaks guide, detailing do-it-yourself savings throughout the city, call 800/NYC-Guide in the U.S. and Canada. Information is also available at New York City's Official Visitor Information Center at 810 Seventh Avenue (at 53rd Street) or at the kiosks located at the Apollo Theater in Harlem at 253 West 125th Street, in Lower Manhattan at City Hall Park, at Federal Hall located at 26 Wall Street and in Chinatown at the triangle where Canal, Walker, and Baxter Streets meet.


# # #

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.