City’s Tourism and Marketing Office Launches Marketing Program to Draw Visitors During Summer Months

New York City (June 30, 2008)—NYC & Company today launched their summer tourism savings program, “Summer in the City,” designed to attract visitors to the five boroughs in July and August. The wide availability of free and value-oriented activity taking place this summer including The New York City Waterfalls public art project will make the destination a perfect choice.

“We’re launching the “Summer in the City” savings program as an added incentive for visitors to come to New York City to experience the energy and vibrancy of the five boroughs,” said George Fertitta, CEO, NYC & Company.

The “Summer in the City” program runs from July 1 to Sept. 1 and includes close to 200 offers throughout the five boroughs.

Fertitta added: “As a visitor, you can do more in three days in New York City than you can do anywhere else in a week. The City’s public transportation is seamless and there’s so much to take advantage of during the summer months including miles of beaches, wide open spaces of green parkland, endless bike paths, a plethora of free outdoor concerts, and so much more."

Visitors can access the Summer in the City 2008 Saving Pass at, where they can enjoy special savings and create flexible and exciting itineraries. A sampling of what is being offered follows:

• Satisfy your hunger and save on the check. Beacon Restaurant and Bar, Barbetta, City Crab & Seafood Company, Gusto Grilled Organics, Pangea, Sardi’s and more
• See the city from different perspectives: Save on tickets to the Top of the Rock Observation Deck, New York Water Taxi and more
• Check out cultural organizations throughout the city and enjoy discounted admission to the Chelsea Art Museum, The Whitney Museum of American Art, Guggenheim Museum, Sports Museum, Lower East Side Tenement Museum, Staten Island Museum and more
• Stay the night in style and save at some of the City’s best hotels, including Le Parker Meridien New York, Loews Regency Hotel, W Hotels, Affinia Manhattan, The Alex, hotel le bleu, Hotel Plaza Athénée, the Dream Hotel and more

NYC & Company also recently announced Third Night Free promotion being offered by a collection of luxury hotels in New York City called The Signature Collection. The promotion, offered in July and August, offers a free third night when booking two nights at 10 participating luxury hotels. The NYCSundayStays program also offers 20-30% off a hotel room on a Sunday night at more than 45 participating hotels.
Additionally, Summer Restaurant Week will launch July 21-25 and July 28 – August 1, and reservations are open today through
Information on all of NYC & Company’s savings programs are available on the City’s official destination website

About NYC & Company
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.

Kimberly Spell
NYC & Company
tel 212 484 1270

Chris Heywood
NYC & Company
tel 212 484 1270