Third Annual On The House Promotion Offers 2-For-1 Tickets To More Than 30 Off-Broadway Shows

THIRD ANNUAL ON THE HOUSE PROMOTION OFFERS 2-FOR-1 TICKETS TO MORE THAN 30 OFF-BROADWAY SHOWS

�Running through February 13, On the House Also Features 2-for-1 Drink Specials at 17 Restaurants with Presentation of Ticket Stub�

New York City (January 24, 2011)�NYC & Company, New York City�s official marketing, tourism and partnership organization, today launched the third annual On the House Off-Broadway promotion, in partnership with the Off-Broadway League and media partner Time Out New York. On the House offers two-for-one tickets to more than 30 Off-Broadway performances from January 24 to February 13. And for the first time, On the House theatergoers who present their Off-Broadway ticket stub will receive two-for-one drink specials at 17 City restaurants. NYC & Company�s winter initiatives, which include On the House, are designed to boost the local economy during the historically slow travel months of January and February and encourage tourism in the lead-up to achieve Mayor Bloomberg�s goal to attract 50 million visitors annually to New York City by 2012.

�New York City is a showcase for some of the world�s best theater, and Off Broadway is home to some of our City�s best talent,� said George Fertitta, CEO of NYC & Company. �We encourage New Yorkers and visitors to take advantage of the considerable savings On the House offers, including exploring the City�s vibrant nightlife with two-for-one drinks after the show.�

�On the House was extremely successful in 2010 with over 6,285 tickets sold, nearly double the number of tickets sold in 2009. On behalf of the Off-Broadway League, we are thrilled to be partnering with NYC & Company to boost Off-Broadway ticket sales during the historically slow months of January and February,� said George Forbes, president of the Off-Broadway League. �With over 30 participating shows this year, the On the House two-for-one ticket promotion offers an affordable platform for residents and visitors to enjoy the excitement of an Off-Broadway performance.�

Productions participating in On the House:*

� A Perfect Future

� Apple Cove
� Avenue Q
� The Awesome 80s Prom
� Black Angels Over Tuskegee
� Black Tie
� Blood from a Stone
� Blue Man Group
� Danny and Sylvia: The Danny Kaye Musical
� Diary of a Catholic School Dropout
� The Divine Sister
� The Fantasticks
� The Flying Karamazov Brothers
� Freckleface Strawberry The Musical
� Freud's Last Session
� Fuerza Bruta: Look Up
� Gazillion Bubble Show
� Gruesome Playground Injuries
� Love, Loss, and What I Wore
� The Misanthrope
� The Milk Train Doesn't Stop Here Anymore
� Miss Abigail's Guide to Dating Mating, & Marriage
� Molly Sweeney
� My Big Gay Italian Wedding
� Naked Boys Singing!
� The New York Idea
� The Ohmies
� Perfect Crime
� The Road to Qatar
� Sam Eaton's The Quantum Eye: Magic & Mentalism
� Stomp
� The Whipping Man

*Subject to availability. Blackout dates may apply.

Participating restaurants offering two-for-one drinks by presenting an Off-Broadway ticket stub:

� Angelo and Maxie's Steakhouse/Maxie�s Bar and Grill
� AVA Lounge
� Bemelmans Bar
� Bridges Bar
� Brother Jimmy's BBQ
� City Crab and Seafood Company
� Cleopatra's Needle
� Faces & Names
� The Fitz
� Inc Lounge
� The Library Bar
� Lucille's Bar & Grill
� Night Life Lounge
� Rm.Fifty5
� Rosa Mexicano at Union Square
� Two E Bar/Lounge
� Village Pourhouse�Restaurant Row

On the House tickets are on sale now; booking information is available at nycgo.com/onthehouse.

Other NYC & Company winter marketing programs include: the first-ever Broadway Week, offering two-for-one Broadway tickets (January 24�February 10); American Express 3X Membership Rewards� points, American Airlines flight deals and more through the Get More NYC� campaign; three-course, prix-fixe lunch and dinner at over 300 restaurants during NYC Restaurant Week� (January 24�February 6); a complimentary Third Night stay after booking and paying for two nights at select hotels through The Signature Collection Third Night� promotion (January 2�March 7); and special events and itineraries highlighting the culture, restaurants and nightlife in Harlem during Destination: Harlem February 2011, just in time for Black History Month.

For more details on all of NYC & Company�s winter programs and offers, visit nycgo.com.

NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.