NYC Offers Unlimited Options for Fans Cheering On Any of the 32 Soccer Nations Represented at the 2010 FIFA World Cup

New York City (June 11, 2010) – Enjoy the best the world has to offer right here in New York City during the 2010 FIFA World Cup, from June 11 to July 11. From Little Italy to Koreatown, restaurants and bars across the five boroughs are opening their doors to soccer fans. With more than 200 languages spoken in New York City and more than a third of its residents foreign-born, there’s no better place to enjoy the global excitement of soccer than “Soccer City.” Here, you can enjoy New York City’s diverse cultures and walk, bike or take a ferry or a subway to enjoy soccer right here in the World’s Second Home.

“New York City is home to hundreds of thousands of soccer fans, and many residents and visitors are getting into the spirit of the World Cup with restaurants and bars across the city offering specials and promotions,” said NYC & Company CEO George Fertitta, “We encourage everyone to join in and cheer on any of the 32 participating nations and celebrate the best the world has to offer right here in New York City.”

As soccer’s ever-increasing popularity hits New York City, experience the unlimited options and offerings in our five boroughs and culturally diverse neighborhoods, and cheer along with the local crowds in some of the greatest places this City has to offer.

Some highlights:

Start your journey in Hell’s Kitchen and applaud for South Africa at Xai Xai ( or Braai ( Join Italy's supporters and watch a game at La Mela Ristorante ( in Little Italy or Luce Restaurant & Enoteca ( on the Upper West Side. Or go to Aleo Restaurant & Bar ( in Chelsea and get 50% off all glasses of house wines, draft beers and house cocktails during the games.

Cheer for Slovakia at Zlata Praha Restaurant ( in Astoria and enjoy authentic Czech and Slovak cuisine and a two-for-one beer special. You can also watch a game with supporters of Greece at one of the neighborhood's many Greek restaurants, or head over to Ammos Estiatorio in Midtown and receive 20% off your bar bill during the games.

During Brazil's games, Esperanto ( in the East Village will have a live band playing and will be serving up cachaca shots when the "home team" scores. Or root for Brazil at Miss Favela ( in Williamsburg.

Go Dutch at Tonic Bar & Restaurant ( in Times Square or go German at Loreley Restaurant & Biergarten ( on the Lower East Side, where they'll be showing games live during the day and on tape in the evenings.

Another option is to catch World Cup games live at the Paley Center for Media ( and immerse yourself in its Africa Celebrates exhibit while you're there.

There's plenty of options in Midtown: Watch any of the games on big screens at Opia Restaurant & Lounge ( or Hooters ( At Legends ( in the Herald Square area, you can enjoy the action and the daily happy hour, starting at 10am. Soccer enthusiasts can partake in an all-you-can-eat buffet while watching a game at Lucille’s Bar & Grill within the B.B. King Blues Club (

Social Bar & Lounge ( has World Cup specials during the matches, including 50-cent wings, $5 Modelo Especials and $5 World Cup mixed drinks.

At Smith’s Bar & Restaurant (, watch every game live and receive happy hour pricing if you show up wearing the jersey of a participating team.

Enjoy Virgil’s ( complimentary hush puppies at the bar during all 2:30pm games.

Gallagher’s Steak House ( will be offering beers from almost all of the 32 World Cup countries.

Beba ( is offering a special World Cup two-course prix-fixe lunch and weekend brunch.

For more information on where to watch soccer games or what to see and do when in New York City, visit For a free NYC soccer game finder application go to

NYC & Company: NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information on visiting NYC, visit


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