PR: Winter Restaurant Week 2007

Contacts: Kimberly Spell, NYC & Company, 212-484-1247, nymedia@nycvisit.com

WINTER RESTAURANT WEEK SALUTESTHE CITY THAT NEVER SLEEPS

Over 215 Restaurants Offer Prix-Fixe $24.07 Lunches and $35.00 Dinners

New York, NY (January 22, 2007) � In tribute to the city that is open 24/7, NYC & Company today launched NYC Winter Restaurant Week 2007�two weeks of dining deals for New Yorkers and visitors. From January 22 to 26 and January 29 to February 2, more than 215 restaurants will offer three-course prix-fixe lunches for $24.07 and three-course prix-fixe dinners for $35.00 (excluding beverage, tax and gratuity). �Restaurant Week, now in its 16th year, brings New York City�s finest eateries together to provide New Yorkers and visitors with world-class culinary dishes for a great deal,� said Tim McGuinness, Executive Director of NYC & Company. �Our city hums 24/7. As a tribute to the boundless energy of the Big Apple, we bring you delicious prix fixe lunches for only $24.07.� NYC Winter Restaurant Week 2007 features sought-after New York eateries�Ada, Alto, Aureole, Blue Water Grill, Eleven Madison Park, Gotham Bar & Grill, Gramercy Tavern, Monkey Bar, Tribeca Grill, San Domenico and Union Square Caf�. Notable newcomers to Winter Restaurant Week include 2 West, 7Square, Barolo, Destino, Dos Caminos Third Avenue, Fig & Olive, Firebird Restaurant, Hudson Cafeteria, In-Tent, JoJo, Lure Fishbar, Mai House, Morimoto and Porter House. For a complete list of participating restaurants and to book a reservation online visit www.nycvisit.com/restaurantweek/ �We are pleased once again to support Restaurant Week and the exceptional eateries that make the Big Apple the Best Restaurant City in the World,� said Curtis Wilson, Vice President and General Manager, Restaurants Industries, American Express. �Get your taste buds ready for what promises to be the most exciting Winter Restaurant Week ever.��Winter Restaurant Week is an event that all New Yorkers and visitors eagerly await,� said Tracy Nieporent, Myriad Restaurant Group partner and NYC & Company Restaurant Committee Chairman. �The restaurant community is inspired to help New Yorkers and visitors shake the winter blues and enjoy the quality, variety and hospitality that New York City restaurants are famous for.� Winter Restaurant Week is produced by NYC & Company and supported by founding sponsor American Express, presenting sponsor The Coca-Cola Company with additional support from Metropolitan Transportation Authority (MTA) and I Love NY. Please note: not all participating restaurants offer both lunch and dinner.About NYC & Company:Newly appointed CEO George Fertitta has combined the formerly separate entities of NYC Marketing, NYC Big Events and NYC & Company under one banner�while keeping the NYC & Company name�creating the world�s leading organization dedicated to building New York City�s economy and positive image through tourism, marketing, events and convention development. Primary among Fertitta�s many objectives: to achieve Mayor Michael Bloomberg�s stated goal of attracting 50 million visitors to New York City by 2015. For more information go to nycvisit.com or call 212-484-1222.

# # #


About NYC & Company:NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.