Continued Availability of Prix-Fixe Lunch and Dinner Menus Gives Diners Three More Weeks of Dining Deals at NYC’s Top Restaurants

New York City (July 31, 2008) NYC & Company, New York City’s official marketing, tourism, and partnership organization, today announced that over 130 of the more than 230 restaurants will extend their NYC Restaurant Week Summer 2008 menus weekdays through Labor Day, offering three-course prix-fixe lunches for $24.07 and dinners for $35.00 (excluding beverage, tax and gratuity). The record number of extensions comes in response to the success of the program’s original two-week run, during which restaurants experienced high volume and positive customer feedback.

“Restaurant Week has become one of the most highly-anticipated seasonal promotions that New York City has to offer, because it allows diners to experience world-renowned cuisine for an incredible value,” said NYC & Company CEO George Fertitta. “And with more than 130 restaurants extending menus through Labor Day, there is no easier or economical way to enjoy some of the best dining in New York City this summer.”

"The economy presents great challenges to restaurants, and the public's enthusiastic support of restaurant week is deeply appreciated,” said Tracy Nieporent, Myriad restaurant Group partner and NYC & Company Restaurant Committee Chairman. “The continuation of Restaurant Week from a record number of restaurants is our way to say thank you for allowing us to continue to demonstrate the quality, variety, and hospitality that makes New York City the culinary capital of the world."

Now in its 17th year, NYC Restaurant Week Summer 2008 brings together many of New York City’s most sought-after restaurants. Restaurants participating in Labor Day extension include — Centro Vinoteca, Mai House, Artisanal, Le Cirque, City Hall, Fig & Olive, and Tribeca Grill, Town and Mia Dona.

A complete list of restaurants participating in the extension will be available on beginning on Saturday, July 2. Reservations may also be made on the website.

NYC Restaurant Week Summer 2008 is produced by NYC & Company and supported by Founding Sponsor American Express, Participating Sponsor The Coca-Cola Company, and Partner I Love NY.

About NYC & Company
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.

Carli Smith
NYC & Company
tel 212 484 1270

Tiffany Townsend
NYC & Company
tel 212 484 1270