The Research Unit at NYC & Company is New York City’s center for travel & tourism intelligence.
Research tracks visitation to NYC and develops industry insights. The team reports on visitor volume and spending, studies travel behavior, provides visitor insights, tracks the economic impact of the industry and conducts custom research on key NYC visitor market segments.
The staff deploys a suite of forecasting and statistical tracking models to inform marketing and strategic planning decisions. These tools help position the local travel & tourism industry in terms of market size, growth and sustainability, challenges and opportunities and traveler affinity for NYC.
To gain access and download additional research, please learn more about Becoming a Member of NYC & Company, or Contact Us for more information.
Travel & Tourism Monthly Barometers
NYC’s travel & tourism tracker covering hotel, transportation, visitor activity, convention center and employment indicators. Barometers compare citywide industry performance to national level data.
Visitor Profiles
Market briefs by traveler origin or segment. Coverage includes market overview, volume, visitor description, in-market behaviors and trends.
Tracking and forecasting visitor volume rely on multiple inputs measuring local and national performance and global economic, social and political variables.
Volume estimates are based upon best available data at the time of the analysis and are subject to revision as new data become available and/or the conditions affecting travel and tourism change.
