Tourism Ready, Fred Presentation


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The Research Unit at NYC & Company is New York City’s center for travel & tourism intelligence.

Research tracks visitation to NYC and develops industry insights. The team reports on visitor volume and spending, studies travel behavior, provides visitor insights, tracks the economic impact of the industry and conducts custom research on key NYC visitor market segments.

The staff deploys a suite of forecasting and statistical tracking models to inform marketing and strategic planning decisions. These tools help position the local travel & tourism industry in terms of market size, growth and sustainability, challenges and opportunities and traveler affinity for NYC. 


General NYC Travel & Tourism Reports

NYC’s travel & tourism industry highlights. 

NYC Hotel Occupancy, ADR & Room Demand - 5 Year Trend Report

Outlook for Hotel Development in NYC

NYC Travel & Tourism Overview


Additional Research

To gain access and download additional research, please learn more about Becoming a Member of NYC & Company, or Contact Us for more information. 

Travel & Tourism Monthly Barometers 

NYC’s travel & tourism tracker covering hotel, transportation, visitor activity, convention center and employment indicators. Barometers compare citywide industry performance to national level data.

Visitor Profiles

Market briefs by traveler origin or segment. Coverage includes market overview, volume, visitor description, in-market behaviors and trends.

Annual Reports

NYC & Company Members

Please click here to access our private research portal.