New York City is downright magical during the fall-winter holiday season, with highlights including the Macy’s Thanksgiving Day Parade in late November and the New Year’s Eve ball drop in Times Square. Here’s everything you need to know to sell clients on visiting the City during the holidays.

Macys-Thanksgiving-Parade-Manhattan-NYC-2016-Parade-0759

Courtesy, Macy's Inc.

Thanksgiving

For nearly a century, New Yorkers—and visitors, of course—have turned out in droves on the fourth Thursday of each November to see the Macy’s Thanksgiving Day Parade, a supersized procession of Broadway performers, celebrities and giant floating balloons. The parade runs down Central Park West from 77th Street, then east along Central Park South to Sixth Avenue, where it turns south and ends in front of Macy’s Herald Square. 

This year’s parade will take place on Thursday, November 22. If your clients are in town early, they might enjoy viewing the inflation of balloons the night before the parade—another holiday tradition. Crowds gather around the American Museum of Natural History from around 4:30pm until 9:15pm, when the gates close, to watch the enormous helium-filled balloons come to life.

Holiday Market, Grand Central, interiorGrand Central Terminal Holiday Seasonal Market. Photo: Will Steacy

Holiday Shopping

Beginning in mid-November, Grand Central Terminal hosts a one-of-a-kind indoor holiday seasonal market that runs through December 24. Your clients will find cheerful stalls set up in Vanderbilt Hall selling gift items like candles, glassware, holiday ornaments, jewelry, and knitted hats, gloves and scarves. There are also plenty of places within the station for your clients to have a glass of wine or a meal. 

As the days grow shorter, department stores, including Macy’s, Bergdorf Goodman, Saks Fifth Avenue and many more, put together over-the-top decorations for their holiday window displays. Your clients can stroll up and down Fifth and Madison Avenues in Manhattan to take in the spectacle. 

Radio City Music Hall, Exterior, EXPIRESPhoto: Angela Cranford/ MSG Photos

Radio City Music Hall Christmas Spectacular

This famous wintertime revue stars the world-famous Radio City Rockettes performing on one of NYC’s most glamorous stages. The brilliance of the hall’s art deco design is seen in all areas, from the famously exquisite 6,000-seat theater to the luxurious private apartment, the Roxy Suite. 

Rockefeller center, christmas tree lighting, night Rockefeller Center Christmas Tree. Photo: Diane Bondareff/ AP images for Tishman Speyer

Rockefeller Center Christmas Tree

Viewing a towering 75-foot Norway spruce decked out in thousands of colorful lights is another perennially popular holiday tradition. In late November the tree is erected in the plaza outside 30 Rockefeller Center—where your clients can also ice-skate or take in a holiday performance from the world-famous Rockettes dance troupe—and radiates comfort and joy until early January. 

NYE, times square, ball dropNYE Ball Drop. Photo: Amy Hart

New Year’s Eve

On New Year’s Eve each year, nearly a million people flock to Times Square to watch the ball drop. Revelers arrive early, so if your clients want to be part of the action, they should plan to arrive on-site by noon on December 31 and stake out space near the triangle where Broadway meets Seventh Avenue at 45th Street. 

In addition to midnight’s confetti-laden display, there are concerts, parties and even fireworks—not to mention the live broadcast of Dick Clark’s New Year’s Rockin’ Eve, which has been hosted by Ryan Seacrest in recent years. For more information, visit timessquarenyc.org.