Meet The Market: Black Travel
We are pleased to continue our Meet the Market series. It’s a great opportunity to learn and hear from the market and segments to help grow your business and expand your outreach.
During this call, you’ll hear from Black travel tour operators, meeting planners and conference organizers.
Research Data:
The economic value of Black travelers in 2019 had grown over 51%, compared to the previous year, to $129.6 billion being spent on domestic and international leisure travel by U.S. travelers, and $29.9 billion being spent by Black travelers from the UK/Ireland, Germany, Canada and France.
17% of Black Americans travel locally more than six times per year.
50% of Black adults (16% more than the general population) are more likely to travel to locations associated with their ethnic or cultural heritage.
72% of Black millennial travelers say that when a brand acknowledges their ethnic/racial background, it makes them want to book with that brand.
Meet The Market: Black Travel
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